This series measures TikTok’s socio-economic impact in Saudi Arabia. It starts with the economy as a whole, then examines three sectors in detail: upskilling, retail and consumer goods, and sport and tourism.
in gross value added supported across the Saudi economy in 2025 by business activity on TikTok.
supported across the Saudi economy over the same period.
Business activity on the platform supported SAR 10.7 billion in gross value added and about 52,000 jobs across the Saudi economy in 2025.
SMBs account for 41% of the value added on TikTok, compared to 22.9% of GDP.
Vision 2030 has built the training providers, the local brands and the venues. Ordinary people still have to find and then decide to try it.
People trust what they have seen someone else do: use the product, learn the skill, make the trip.
Among women, Saudis and first-time participants, the platform is doing work that other channels do less of.
Discovery and intent are both working. The value becomes tangible one step later, when an action is taken. Turning intent into that step is the opportunity ahead.
Each chapter sets out the national context, the role TikTok plays in it, and the impact that has.
Vision 2030 needs diversification at scale, and businesses able to deliver it. This chapter looks at the SAR 10.7 Bn that business activity on TikTok adds and the 52,000 jobs it supports.
Read chapterSaudi Arabia has invested heavily in skills. This chapter looks at how TikTok is becoming a channel to discover and try out relevant skills.
Read chapterRetail and consumer goods sit at the centre of the diversification mandate. This chapter looks at TikTok’s role in enabling the Saudi consumer basket.
Read chapterStadiums, seasons and heritage sites are open. This chapter looks at how TikTok turns attention into real visits, and how leisure careers are being inspired through the platform.
Read chapter
Sandeep is the Partner with 20+ years of experience in consulting and technology. He has expertise in multiple sectors including ecommerce, technology, telecom and private equity.
Akshay brings over a decade of experience across consulting and technology, with deep exposure to India, Southeast Asia and the Middle East. He has delivered multiple keynotes, served on industry panels, and is frequently quoted by leading Middle East media on the digital economy.
Prepared by Redseer Strategy Consultants for TikTok · Kingdom of Saudi Arabia · 2026
© 2026 Redseer Strategy Consultants. All data are Redseer’s own except where cited.
